Influencer marketing is now more relevant than ever. In fact, the industry grew to an astounding $13.8 billion in 2021.
Businesses of all types, sizes, and niches leverage influencer marketing in their promotional strategy to boost brand awareness, facilitate customer loyalty, and increase sales.
Given that an influencer is now a career of its own, more and more influencers are entering the scene, striving to collaborate with brands and monetize their online presence and audience loyalty. Businesses, in their turn, are looking for the best people for the job – and it can get tricky. Not every influencer is a good fit for your brand since lots of factors are involved in the choosing process.
And that’s where online influencer marketing tools come in handy. Within seconds, they allow you to find influencers of all audience sizes from various niches to become an ideal fit for your influencer marketing campaign.
Since the influencer marketing industry is booming, influencer marketing platforms, companies, and agencies have flooded the market. Statistics show that more than 1300 platforms providing influencer marketing services have sprung up in the past 5 years. How do you choose the best ones?
We got you covered! In this article, we will tell you about 5 influencer marketing tools to help you find the excellent influencer for your marketing campaign.
Influencer marketing is both innovative and familiar in its approach and strategy. In a nutshell, it is a collaboration between a brand and an influencer – usually in the form of an online marketing campaign.
Influencer marketing borrows the idea of endorsement from public personas and celebrities from traditional marketing and takes it to the next level by making it more content-focused.
Why choose influencers rather than celebrities?
Influencers have essentially replaced traditional celebrities – they are modern-day trend-setters whose online fame is way more important (and beneficial) than offline popularity. Influencers have devoted follower communities who take many cues from their beloved influencer – including buying decisions.
That’s why an influencer marketing campaign is a great way to promote your brand to new audiences, foster brand trust, and increase conversion and sales. The best part is – the influencer will often do most of the “field-work”. They will create content around your product and present it in a way guaranteed to appeal to their followers.
As we’ve already said, picking a random influencer and offering them collaboration is no way to go.
You need to find the right influencer who:
Creates content related to your business niche;
• Has a solid follower base that fits your audience reach goals;
• Has high engagement rate and other influencer marketing KPIs;
• Works on the social media platforms relevant to you;
• Fits your campaign budget, etc.
All these factors make a difference when it comes to your search for the perfect influencer. And manual search across multiple social media is simply exhausting. Besides, you don’t always know if the influencer you’re considering is real and vetted.
Influencer marketing tools eliminate these problems – and more:
Influencer marketing tools are cost-effective;
• They provide instant search results;
• Top influencer marketing tools regularly update their influencer databases;
• They exhibit relevant influencer performance statistics and reports;
They provide the online communication space for you to connect to influencers more easily.